Amazon retail is used by millions of customers on a daily basis, and one of the most widely-known expressions of the Amazon brand. The purpose of this project was to develop a unified global look and feel for all retail photography. As lead Art Director on the project, I developed brand guidelines for photography and led several product and lifestyle photoshoots to capture images for the global Amazon retail brand. I also created a library of images that all Amazon teams can download and use in support of the retail brand expression. I served as global point of contact for teams in need of photography assets, helped select the appropriate imagery for their needs, and consulted on brand refresh projects to maintain visual consistency across the retail customer experience.

My role

• Photography styleguide

• Concepting

• Photo art direction

Deliverables

• Photography library