Amazon summer event campaign

During peak COVID, I developed creative for the Amazon summer shopping event campaign. The purpose of this campaign was to inspire customers who had been fatigued by more than a year of COVID restrictions. Photography evoked a warm, friendly time of year. Deliverables included a full suite of photography and onsite shopping landing page.

My role

  • Concepting

  • Photo art direction

  • Styleguide development

Deliverables

  • Photography library

  • Event landing page design

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Serve up a slice of summer.

Soak up the sun, for less.

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Amazon retail brand
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Holiday Gifting campaign